On August 12th, 2022 the first Lululemon collab with a major university went live. The Alabama Supe Store, or their supply store or student bookstore, announced the collaboration with Lululemon that starts on August 12th, 2022. This is perfect timing as the Alabama Rush Tok trend is all over TikTok right now.
This was the announcement made on Instagram.
Darcy McQueeny was invited to check out the Alabama Supe Setup for Lululemon and she even did a haul you can check out below. Some of the items she mentioned were the Swiftly tanks, Hotty Hot shorts, a Scuba Half Zip, perfectly oversized crew, Everywhere Belt Bag, a backpack and more.
@darcymcqueenyyy A DREAM🥹🫶🏻 one of the coolest experiences ever!!! #lululemon #universityofalabama #alabama #lululemonhaul #bama #rolltide #luluhaul #fyp #bamarush #bamarushtok ♬ original sound – Darcy McQueeny
Check out how long the long was the first day it was opened. Some have reported they waited over 2 hours to get into the Alabama Supe Store because of the Lululemon collab:
@drpepperandadderall.com roll tide roll! #bamarush #lulubama ♬ original sound – 𝖰𝖴𝖤𝖤𝖭
Here are a few other TikTok videos of what some of the Alabama Lululemon merchandise looks like:
@avastelmak stood in line for over an hour for this lulu-bama collab❤️🐘 #bamarush #bamarushtok #bamarush2022 ♬ bad habit – johnny ★
@laurenglass89 Today’s ths day!! Go check out all the good @lululemon Alabama things at the Supe Store!!! #lululemon #lulu #thesweatlife #lululemonhaul #lululemonxbama #lululemonaddict #lululemonatUA #lululemondrop #fyp #foryoupage #foryou #bama #bamarush #bamarushtok #bamarushweek ♬ Yea, Alabama! (Alabama Crimson Tide) – Alumni Marching Band
@laurenglass89 Part 2 of the men’s drop today! #thesweatlife #lululemon #lululemonhaul #lululemonhaul #bama #bamarush #bamarushtok #bamarushtiktok #lululemonnewreleases #lululemonaddict #lululemonnewarrivals #fyp#foryou #foryoupage ♬ BIG MAD – Ktlyn
It looks like Lululemon is going all in with the men’s athletic apparel line. At one point it was just yoga and golf but it looks like they are looking to break into the men’s workout gear; especially amongst college students and college football fans.